In 1965, Gordon Moore, who at the time was working as the director of research and development at Fairchild Semiconductor, was asked to contribute to the thirty-fifth anniversary issue of Electronics magazine with a prediction on the future of the semiconductor components industry over the next ten years. His response was a brief article entitled "Cramming more components onto integrated circuits".[1][8][b] Within his editorial, he speculated that by 1975 it would be possible to contain as many as 65,000 components on a single quarter-square-inch (1.6 square-centimeter) semiconductor.
In later research, the concept of schemata, described as organized mental structures for certain concepts (Rumelhart 1984; Howard 1987), was combined with the social reorientations theory to describe social schemata (for an overview, see Augoustinos and Innes 1990; Fiske and Dyer 1985). According to Rumelhart, these mental structures serve three different functions: (1) understanding oral or written discourse, (2) learning and remembering new information, and (3) solving problems. In terms of social interactions, the term script is used to define a schema for events (e.g., what a person might expect to do in a given situation). Individual social experiences are called self-schemata, while self-schemata are a sub-group of all social schemata (Markus and Sentis 1982; Fiske and Dyer 1985). Self-schemata are stable self-representations facilitating information processing (Markus 1977).
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Besides, previous theories that take up cognitive and social processes are taken into accounts, such as social constructivist theory (Vygotsky 1978), social cognitive theory (Bandura 1986), or socially situated cognition theory (e.g., Smith and Semin 2004). Other theories are also included such as the theory on social representations (Moscovici 1981), the social reorientations theory (for an overview, see Augoustinos and Innes 1990; Fiske and Dyer 1985), the script theory of guidance (Fischer et al. 2013), the social agency theory (Mayer et al. 2003), the conflict elaboration theory (Mugny et al. 1995), or reflections on feedback associated social processes (e.g., Hattie and Timperley 2007; Narciss, 2008). 2ff7e9595c
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